Publicity and public relationship course

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publicity and public relationship course

Public Relations Courses. PR Emotional Intelligence and Leadership. 3 Credit Hours. Using an interdisciplinary approach that. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more. IE Business School. COURSE. (). 20kstudents. Learn about a future in Advertising and Public Relations. art history, and photography are just a few of the courses an advertising major might take in college.

At least one mathematics or statistics course beyond the level of intermediate algebra MATH - Statistical Concepts 4 This course introduces the student to statistics with business applications.

The course covers both descriptive and inferential statistics.

Advertising and Public Relations

These topics will be covered using a basic knowledge of algebra and Microsoft Excel. A book fee will be included in your tuition charges for required course materials. MATH - College Algebra 4 This course is designed to prepare students for Applied Calculus and Discrete Mathematics and to provide the mathematical background needed for the analytic reasoning used in other courses. Topics include functions and their graphs, including exponential and logarithmic functions; complex numbers; systems of equations and inequalities; matrices; basic principles of counting and probability; and other selected topics.

MATH - Finite Mathematics 4 This course includes such topics as matrices, solutions of simultaneous linear equations using matrix methods, graphic and simplex solutions to linear programming problems, set theory, counting problems including permutations and combinationsprobability theory including Bayes' theoremMarkov chains, and the mathematics of finance.

[JOUR 111] What is Public Relations? Part 1

Game theory may be discussed if time permits. Applications in business, economics, and management are emphasized. Can count as a general education or University elective. Sciences Choose a minimum of 6 semester hours from: Students will develop critical thinking skills necessary to analyze and evaluate all kinds of phenomena, scientific, pseudoscientific, and other. The focus is on the nature of science so students will develop an understanding of how science works and develop an appreciation for the process by which we gain scientific knowledge.

This course is an introduction to critical thinking on statistical and scientific claims. The student will develop the critical thinking skills necessary to analyze and evaluate popular sources of mis information and to better understand and evaluate all sorts of scientific claims and arguments.

The focus of the course is on students developing thoughtful and critical use of scientific information and research to be able to separate truth from deception and make decisions that affect their personal lives and roles as informed and engaged citizens. Social and Behavioral Sciences Choose a minimum of 6 semester hours from: The course examines the theories, research findings, and applications in each of the major areas of psychology, with the goal of providing students with practice information they can apply to their personal and professional lives.

The topic areas covered in the course include learning and memory, motivation and emotion, human development, theories of personality, psychopathology, and social behavior. You will be introduced to the art of formulating and assessing arguments according to the standards of logical thinking and critical analysis.

You will discover how to apply these valuable skills to your studies and everyday life, learning how to overcome obstacles to critical thinking, and how to avoid being deceived by means of misleading reasoning. Choose additional coursework from the Humanities discipline.

publicity and public relationship course

Additional General Education Requirements 12 hours PF - Learning Strategies 2 This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on skills required in the workplace and the classroom that are easily transferable between the two environments.

publicity and public relationship course

The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

You will be introduced to the art of formulating and assessing ethical arguments according to the standards of logical thinking and critical analysis. In this course, you will discover how to apply the following questions to your job and everyday life.

Why do we need ethics if we have laws to govern our behavior' Does the majority view determine what is ethical and what is not' Are feelings, desires, and preferences reliable ethical guides' Is it ever appropriate to criticize another individual's or culture's ethical judgment' Are people always responsible for their actions' Do human beings have a natural tendency to good, a natural tendency to evil' both' neither' Is there a single moral code that is binding on all people, at all times, and in all places' SOCL - Introduction to Sociology 4 Sociology is the scientific study of group behavior - whether the groups are dyads, small groups, associations, bureaucracies, societies, publics, aggregates, social movements, or mobs, etc.

This introductory course introduces the student to sociological principles and theoretical perspectives that facilitate understanding the norms, values, structure and process of the various types of groups into which people organize. The course focuses on applying the scientific method to studying social problems e. Students will develop their "sociological imagination" as a way of understanding what their lives are and can be in relation to the larger social forces at work in local, national, and international environments.

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Skill-building activities and assignments focus on research, organization, reasoning, style and delivery of presentations as well as listening and audience engagement. Professional Core 24 hours COMM - Interpersonal Communication 4 By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors.

This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and public speaking.

publicity and public relationship course

COMM - Communication Ethics 4 This course examines the strategies involved in effective, ethical communication in professional contexts. Comparing values and perspectives from diverse cultures, students will respond to cases in an intercultural professional environment.

Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class.

Students will be encouraged to relate course materials to their major programs and workplace experiences. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role.

Students develop skills related to the manager function that are required in today's competitive environment. MKTG - Marketing 4 Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

PSYC - Principles of Motivation 4 This course is a systematic study of various theories and approaches to work motivation, with assessments of the research and practice evidence supporting their scientific validity and applicability to the work environment. Students will explore factors that contribute to motivation and strategies that today's manager can use to become a successful motivator. Other strategies include newspaper ads, in-store displays, coupons, special events, and more.

Advertising and Public Relations < Temple University

The goal is usually to drive traffic to a store or get customers interested in a product or service! That may mean watching the competition, predicting product demand, and figuring out product pricing that makes the most profit. They may even watch trends to plan new products or services not yet on the market!

These creative professions write content that helps to promote services and goods. For example, they might come up with a great new slogan for a company or product. Or, they could write a memorable advertisement that gets people talking about a cool new product. Besides deciding what art, photos, and other visuals to use in an ad, art directors may be responsible for budgets, timelines, and other important stuff!

That may mean writing speeches and press releases or responding to the media. Raising public awareness may also be part of the job. In the government, PR specialists are often known as press secretaries. Different advertising and public relations careers may have different requirements when it comes to education. They usually study English, journalism, or communications. For example, marketing managers may work with a lot of data and numbers. Therefore, courses in economics, finance, mathematics, and statistics are typical.

publicity and public relationship course

Consumer behavior, market research, sales, art history, and photography are just a few of the courses an advertising major might take in college.