Inside the dizzying world of Lilly Singh, Toronto's accidental megastar
Shouldn't she be called Super woman? Cat: I'm sorry, darling, . Alex: My father would never have been part of that mission. Hank: You're right. Winn: In fact, I' m better at this kind of stuff than anyone else you'll ever meet! And until I finish. Meet the royal mess. Start smiling. Stop wondering .. Your father's rage and a cocktail dress. With a bullet proof heart .. From "Superwoman" by Alicia Keys. upcoming 34th annual meeting to be the "biggest convention in recent years. The lyrics of these songs really express my journey, the message being that This album has that quality of the music that first put the Hawkins family on the map. Boy/Arista) Superwoman Pt. II Lil Mo Feat Fabolous (EastWest/EEGI Let's Be.
You are literally impervious to bullets, and I'm worried for your safety right now. God knows, I hate a generic sports metaphor, but that interview was a touchdown. Whatever you call it when you do something good in hockey. Sentenced you to Fort Ross. Blah blah, ruined your life, I've heard the story.
You wanna fight about it? And tonight she threw Cat Grant off her building. When you are an alien, you are willing to sacrifice anything, everything, betray your fundamental instincts just to fit in. To belong somewhere, to find your place in the world.
I have worked for that man for the last two years, He has never endangered this planet, he has protected it. This alien is over years old. Two years is like a coffee break to him. I know you were only trying to help. But the world already has a Superman. All you need to be is Kara Danvers. I have too much self-esteem to kill myself. Killing someone else on the other hand I'm sorry, but what did you expect me to do?!
Not rat me out to freaking Cat Grant! What am I gonna do without you? You don't need me. Yeah well you still took care of me anyway. So imagine there are multiple versions of Earth. So all of these Earths occupy the same place in space, but they vibrate at a different frequency, so they can't see one another. Yeah, yeah, but it's like, if you can go fast enough, then it's possible to open, like, a breach and then travel between worlds. But how could you travel that fast? I was struck by lightning the same night a particle accelerator exploded, and I became a You look like the attractive yet non-threatening, racially diverse cast of a CW show.
Catch the bad girl. Bring her back here so she can't hurt anyone. Eighty-five percent chance of punching. When I was helping people as Supergirl, I was I was so happy. And now that the people don't want me to help them, I feel lost. And I'm in such a hurry to prove myself again, I'm making stupid mistakes, like today.
This is going to sound ironic coming from me, but you need to slow down. Just keep doing your good work. Don't worry about the rest. The public will forgive you, I promise. How can you be so sure?
So what finally fixed things? Allen to have a good time zipping around in his red outfit. Wait, you knew he was the Flash? Barry shows up, the Flash shows up, his insistence on that silly name, and he was so unfailingly charming and nice that he had to be either a superhero or a Mormon. Kira, I can spot the extraordinary pretending to be a nobody in my midst just like that!
Kira, call Harrison Ford and tell him that I'm flattered, but once and for all, I do not date older men. Especially when they're married. Ah, you do have a cell phone? Can I get that number, please? Oh, can I get his number as well? I have to ask, underneath it all, are you a little green man? I'm a big green man, actually.
And how are you able to change form? Is it an enzyme or some other chemical catalyst your body secretes that allows you to reorganize your DNA? And how do you adjust for the change in body density? How does your respiratory system process the increased oxygen and nitrogen present in our air that What is so funny? Like mother, like daughter. This doesn't look like victory to me. And all you doing is betraying her.
I was with Astra in her final moments. We forgave each other, we paid respect to our blood bonds. She didn't want this. Of course she did. It's what everyone wants, is it not? It's a lot less like Christmas out there and more like Dawn of the Dead. So, what's your plan? I'm gonna go with the plan that has the bomb to kill the bad guys. You think I wanna do this? It's the only way to win. What are we winning? You hated me for months, because you thought I'd use my power indiscriminately, kill people with no regard for their lives.
That is exactly the choice you're making with this bomb. Please tell me you've had enough analysis to know that she's right.
You were afraid of me. Now you're afraid of Non. I understand that fear. But we cannot let it drive our actions. Make another choice that honors your parents. People of National City, this is Supergirl, and I hope you can hear me. We have been attacked. Mothers and fathers, friends and neighbors, children, everyone, suddenly stopped by a force of evil as great as this world has ever known. Your attacker has sought to take your free will. Your spirit, everything that makes you who you are.
When facing an attack like this, it's easy to feel hopeless. We retreat, we lose our strength, we lose ourselves. I lost everything when I was young. When I first landed on this planet, I was sad and alone. But I found out that there is so much love in this world, out there for the taking. And you, the people of National City, you helped me. You let me be who I'm meant to be. You gave me back to myself. You made me stronger than I ever thought possible, and I love you for that.
Now, in each and every one of you, there is a light, a spirit that cannot be snuffed out. That won't give up. I need your help again. I need you to hope. And perhaps even those you've lost. Well, I'm just happy that you're safe and the three of us are back together.
But I think we should talk about that thing that happened, uh I got other things. I just don't know if I'll make it out alive. I didn't say the things that needed to be said when I left Krypton, and I wanted to make sure I said them now - just in case.
I was exactly where you are, Kara. And when I was, you told me to never give up. I'm not giving up. But my mother didn't send me to Earth to fall in love with a human, have children, live in a house with a white picket fence. She sent me here to protect Kal-El. And now I will use my powers to protect the Earth. And if I die achieving that, I'm at peace with it. I'll join my mother. We'll be together in Rao's light. You're asking the wrong girl.
Clearly you're made of much stronger stuff. Only just figured that out? You saved the world, Kara. I couldn't be prouder.
This is a step up for you, Kira. This is your "end-of- Working Girl -moment. Season 2[ edit ] Opening voiceover When I was a child, my planet Krypton was dying. I was sent to Earth to protect my cousin. But my pod got knocked off-course and by the time I got here, my cousin had already grown up and become I hid who I really was until one day when an accident forced me to reveal myself to the world.
But in secret, I work with my adoptive sister for the D. The Department of Extranormal Operations. This has always been here? With the glass and the views and A bat bit me in the last one. You knew about this place, too? It's, like, a block from my apartment. It's kinda like the old place. I mean, that was terrible, but it was awesome. We've never saved anything together. I've dreamt of this moment. The two of us teaming up. I usually say "Hi". Way to go, Supergirl.
I love being Supergirl, that part of my life is clear. But the rest of it How'd you know that? It's a power you'll get someday. Jimmy and I are friends. People think we should talk. What's there to talk about? You keep kryptonite here, J'onn. It could kill me, it could kill Kara. I would never let it be used like that.
I know you wouldn't. But what happens when you're not in charge any more? What happens if you get an order from a superior, the President herself? As long as you have kryptonite here, I can't be a part of what you do.
I made my decision. This better be good. I can't believe I didn't see it before. Being a reporter's about connecting with people, it's about finding hidden truths and sharing it with the world.
And telling the stories that need to be told in order to make the world a better and more comprehensible place. And it's going to make me the best version of myself as it will definitely push me out of my comfort zone. This is it for me, this is my calling. The Last Children of Krypton [2. Oh, watching Clark Kent walk away is like trencendental meditation. All of your worries, all of your concerns in life, they just [sighs] fall away. The enemy has come in the guise of heroes. They say they come in peace, to protect us from ourselves.
But how long will it be before these gods decide to rule instead of serve? We are the antidote to their poison. We are the scientists who will show them what humans are capable of. Those who have sided with the invaders will not be spared. You cannot stop us. You don't get a chair, Ponytail. I like action better anyway. I can pound the pavement. You don't get a chair 'cause you don't work here.
Binge Watch All of Superwoman Lilly Singh's Halloween Videos - The Teal Mango
The clip was a piece of earnest spoken word poetry about her connection to her temple, encouraging more young people to spend time volunteering in spiritual places. She shared the clip on Facebook and watched it rack up 70 views.
She believes in God, but adheres to no formal religion. As she got more comfortable in front of the camera, she set about establishing her brand of self-deprecating observational comedy, which at first catered specifically to second-generation South Asian teens.
In between shooting skits and working a series of dead-end jobs, she learned how to light her videos, what kind of camera equipment to use, how to make graphics and sound effects—and she found most of this on YouTube how-to channels. Within six months, she had more than a thousand subscribers. Gradually, her funk lifted. BySingh had amassed several thousand subscribers, and other YouTubers took notice. A creator named Allen Buckle, who went by Fluffee Talks, reached out to Singh and asked her to meet at his home.
Buckle was a year-old comedian from Toronto who wore a black beanie and aggregated bizarro news stories from around the globe. At the time, he had aboutsubscribers. She sat in his living room and sipped a glass of water. Sukhwinder struck a deal: Singh readily agreed and got to work formalizing her brand.
She committed to a regular posting schedule and bought her first professional camera: Her popularity was spreading rapidly throughout the South Asian community. People would stop her at the grocery store, at the mall, at the movies and ask: Singh with her parents, Sukhwinder and Malwinder right at the L. Advertisers would negotiate with YouTube, then YouTube would typically take 45 per cent of the ad revenue and let creators pocket the rest.
Binge Watch All of Superwoman Lilly Singh’s Halloween Videos
At first, the company selected which users would be able to monetize their accounts. Most people had to wait months or years before they were chosen, but Singh got an email from the YouTube brass after she posted her third video, a guide to help brown guys decode the behaviour of brown girls.
InYouTube enabled any user to activate advertising. Since then, the number of ad-supported YouTube channels has ballooned from roughly 10, to more than three million. Advertisers pay a set rate for every thousand views. Seismic success is exceedingly rare. Many users—the hobbyists, whose views are in the thousands rather than the millions—might only earn a few hundred dollars a year. Most of them will never make a living off of YouTube, let alone experience the gilded life of Lilly Singh.
Advertisers have figured out that online video is one of the best ways to tap into a younger demographic. And while digital competitors like Facebook Live, Snapchat and Instagram are catching up, YouTube continues to dominate.
Photograph by Getty Images The vast untapped revenue potential has spawned a cottage industry of YouTube professionals. There are analysts, like Ching and her team at OpenSlate, who crunch YouTube viewership data to advise brands on where their money is best spent. YouTube talent scouts watch hours of video per day, investigating which incipient stars are getting the most likes and comments, and grappling with other companies to see who can sign them first. Sarah Weichel, an independent manager who represents Singh and several varsity-level YouTubers, wanted to work with musicians when she came to Hollywood five years ago.
Since then, The Collective shut down their music-management arm entirely to focus on digital talent. A phalanx of digital ad sales firms have emerged to help brands maximize their reach. A firm that manages 2, channels amasses billions of views every month, which is a considerable bargaining chip when negotiating with brands. Many of these companies also negotiate sponsorship deals and branded video collaborations on top of the pre-roll advertising.
Singh has always had a meticulous vision for her YouTube channel. She spent years poring over analytics, figuring out which posts were going viral and which ones were flopping. She read every comment to see what fans were responding to. And yet, inwhen she had about three million followers, she realized that she was no longer able to cultivate the Superwoman brand on her own.
Singh signed with Sarah Weichel at The Collective when the company was transitioning from a management agency to an ad sales firm. It was her first time overseas. Singh thought it was a prank. Every day, hundreds of fans line up at the gates, hoping to spot Khan, who often waves from the balcony like the queen.
But it turned out to be his year-old daughter screaming for her. Before Singh left Mannat, Khan gave her one of his monogrammed blazers. Khan made an appearance there, too. While he was revving up the crowd, Singh walked onstage behind him, and the audience lost it. As she realized how diverse her followers were, she began to distance herself from the South Asian—specific humour, focusing instead on issues that affect all teens. We all fight with our parents. We all have relationships that fail.
She dreamed of a Broadway-calibre spectacle, with elaborate costume changes, video projections and bhangra dancers. It would be a high-octane variety show, with Singh rapping, dancing and doing sketch comedy. Weichel shopped the tour to dozens of promoters, but none of them wanted to substantially invest. Then she realized that Singh could finance the tour the same way she did everything else: She and Singh conceived of a backstage documentary chronicling the creation of the tour.
At the time, YouTube was debuting YouTube Red, a paid subscription service that would stream content. They bought the film and promised to spend a fortune on marketing.
When Singh toured Asia, Australia and Europe later that year, she sold out most of her dates. She has teamed up with Coca-Cola, creating promotional content on her channel.
Coke flew her to the Rio Olympics last year to film sponsored videos. Last year, she joined forces with YouTube for an ad campaign that ran on buses and billboards, including a footer in Times Square. Depending on the deal, Singh might appear in ads for a product, plug it in her videos, wear branded merchandise or let the company advertise at one of her events.
Until recently, Singh was still living in her childhood home in Markham. Byshe was flying to L. That year, Singh packed up her bedroom and rented an apartment in L. She still adheres to her Monday and Thursday YouTube schedule, but she no longer wings it the day she posts—she now writes her sketches in advance and pre-tapes segments.
She also employs assistants to help her produce and edit the films. Every day, Singh seems to hit a new fame milestone. Inshe nearly doubled her subscribers, palled around with Jimmy Fallon on The Tonight Show and visited Michelle Obama at the White House to discuss a philanthropic campaign Singh is running to eradicate girl-on-girl bullying.