Media relationship with athletes

The New Face of Sports Media | HuffPost

media relationship with athletes

Apr 18, Many books, articles, and papers have been published relative to the relationship between an athlete's mental state and his or her performance. Aug 28, Athlete driven media continues to grow rapidly, perhaps facilitated by . NBA superstar Kevin Durant has had a contentious relationship with. Feb 19, Professional athletes have always had to deal with the media. That's no secret in the sports world. However, it's not just athletes “dealing” with.

These athletes were also able to block out distractions and control their level of anxiety. The United States team team pose for a selfie on the podium after their third place finish in the figure skating team event at the Winter Olympics. For example, a survey of Winter Olympians published in the Journal of Sports Sciences found media to be one of four major sources of stress.

Likewise, athletes competing in the Atlanta Summer Games and Nagano Winter Games identified media as a factor which negatively impacted their performance.

The negative impact on performance One of a few studies exploring the use of social networking sites by athletes found a large majority of athletes used Facebook two hours before their sport competition, with many using it during the competition. More importantly, they determined sport anxiety to increase when athletes spent time on Facebook prior to competition.

Elevated sport anxiety can bring a wide array of other negative consequences like fear of failure and choking. This may involve decreasing interaction with the media or directing all media requests to a team manager. This is what I did when I competed at the Olympic Games and other major events. It allowed me to control my environment and my emotions. It is very easy for an athlete to shift their focus to the thoughts and opinions of others, taking them away from what it is they should be focusing on.

Power to the players: The Players' Tribune gives athletes a new media relations move | PR Week

For example, self-efficacy — the belief one has in their ability — can be easily influenced by what others tell an athlete. The impacts of positive and negative feedback If an athlete is receiving positive feedback, their self-efficacy can be elevated. As a result, the industry has seen the emergence of a new trend that has come to represent the new face of sports media - athlete driven media. Athlete driven media continues to grow rapidly, perhaps facilitated by the appearance of numerous athlete driven media companies.

As technology and social media continues to advance and take control of sports journalism and reporting, athlete driven media is here to stay. This article traces the history, importance, key players, predictions, statistics, conclusions, and implications of athlete driven media and athlete driven media companies.

Check out the infographic below: Social media has had a profound effect on the evolution of sports journalism. Traditional, printed news was replaced by the various social media outlets and online sports websites, such as ESPN.

media relationship with athletes

Besides changes in technology, something else was going on in the sports industry around this time that heightened the desire for athlete driven media; the athletes themselves were growing increasingly sick and tired of the lack of control they had with reporters and what they would publish on traditional sports media outlets. This hotbed of distrust between athletes and traditional media is what spurred this new wave of sports content that was driven and controlled by the athletes themselves Berger.

Importance to Sports Media Industry: Athlete driven media is immensely important to the sports media industry, as it represents the present and the future of how consumers get their sports related reporting. Athlete driven media refers to sports related content that is created and posted directly by the athlete.

media relationship with athletes

This can be on social media, blogs, or other outlets that engage fans. The growth of social media outlets, such as Facebook and Twitter, have already changed the way fans get their sports related news, statistics, highlights, and overall content.

Sports fans generally use social media outlets, such as Twitter, to follow professional athletes and see their current and past happenings Brown.

According to an article written on CBS Sports by journalist Ken Berger, athlete driven media allows athletes to connect with their fans on a more personal level, and vice versa. Since both the fans and the athletes prefer this form of journalism rather than the traditional forms, it is imperative that the sports media industry continues to leverage this.

Media companies, and even sports teams and leagues, that can successfully drive and promote athlete created content are set to do extremely well and keep fans pleased. Besides retaining existing fans, it can help sports properties to grow their audience and target different demographics. By promoting athlete driven media, where athletes can tell their own story and be more authentic than in traditional journalism, sports properties can significantly grow the female fan base.

We live in an era when an athlete no longer needs the media to get across whatever message he or she wishes to send. The balance between athlete and media member exists no longer. If an athlete has something to say, he or she can tweet it or post it. No intermediary is necessary. The leverage belongs to the athlete. Now, I will acknowledge that far too many of the postgame encounters are banal and pointless.

Really good, juicy, informative quotes are always in short supply. But when writers are facing hideous nighttime deadlines, those boring, obvious, and repetitive quotes are needed in order to fill space and make that deadline.

I call them the journalistic equivalent of Hamburger Helper.

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There are times a writer cannot live without them. Most players, even today, go along with the program. They understand that a writer or electronic journalist has a job to do, and most athletes still fulfill what they accept as a professional obligation.

media relationship with athletes

But once he got into the league, he did what he perceived to be his duty. But it works both ways. You have to set your parameters. I once did a Globe Magazine story detailing his incredible transformation.

But that was then, and this is now, and Larry Bird never had to deal with Deadspin or TMZ or the ramifications of social media, things that have altered the landscape.